About Us
OUR BRAND BELIEF
Investing in both efficiency and effectiveness enables businesses to increase profitability and expand market share, thus maintaining a competitive advantage.
Good To Great
According to Jim Collins in his book Good to Great, organizations move from good to great by focusing equally on people, process, and product, by aligning them with disciplined people, disciplined thought, and disciplined action.
How to solve problems before they happen
Shift From Downstream To Upstream Approach
Solve Problems Before They Happen And Not After
Move From Lag Metrics To Lead Metrics
Avoid A Tunneling Visibility
Find Your Fulcrums And Points Of Leverage
Know Your Related And Unrelated Levers
The 3 Segments of the River
Just like a river flows through three key segments upstream, midstream, and downstream so does progress in any organization.
Upstream: Shape the Source
This is where everything begins. It’s about the people, values, and behaviors that drive long-term success. Investing in the right culture and setting clear lead measures here influences everything downstream.
Midstream: Guide the Flow
At this stage, your processes and systems come into play. These are your day-to-day activities projects, decisions, team actions. They channel the upstream direction and translate it into operational rhythm.
Downstream: Measure the Outcome
Here is where results show up—revenue, growth, customer satisfaction. These are lag measures, often too late to correct if the source wasn’t right. Just like tasting water at the end of a river, what you get depends on how clean the source was.
Why Choose Us
We help you solve problems at the root by linking the levers across all three stages of the business journey—upstream, midstream, and downstream. Our approach ensures you don’t just fix issues, but eliminate them from recurring.
End-to-End Business Transformation
We address challenges across every phase of your business to ensure lasting, system-wide impact.
Proactive Problem Solving
By shifting from reactive to predictive solutions, we help you stop problems before they start.
Data-Driven Methodology
Our proprietary 6.4.1 Upstream Solution aligns decisions with measurable outcomes and sustained growth.
Seasoned Global Expertise
With over 25 years of hands-on experience across markets, we bring deep insight and strategic clarity.
Our 6.4.1 Business Excellence Model
The 6.4.1 Matrix is our proprietary diagnostic framework. It assesses your business across 6 key levers, 4 core capability areas, and identifies 1 strategic focus to drive upstream transformation.
At UpztrmLAB, we believe in fixing the source, not just the symptoms. That’s why we created the 6.4.1 Matrix, our proprietary diagnostic framework designed to decode complexity, identify core levers, and engineer sustainable business transformation.
This model doesn’t just evaluate what’s visible on the surface. It dives deep into the very structure of your organization, analyzing the 6 essential business levers, aligning them with 4 critical capability dimensions, and narrowing the focus toward 1 powerful outcome transformation that delivers measurable impact.
The 6.4.1 Matrix enables a shift from downstream firefighting to upstream strategy. It helps leadership gain clarity on where their business stands today, what barriers are holding it back, and how to move forward with confidence.
This framework ensures that every insight is actionable, every lever is aligned, and every move is purposeful.
Understanding the 6.4.1
Upstream Solution
Our Discovery Phase is a structured deep-dive into your organization’s operations, mindset, and growth readiness.
Business Lever Assessment
We begin with a 360° assessment across six foundational levers of your business. This gives us clear data on where your strengths lie and where intervention is needed.
Radical Candor Dialogue
We have one-on-one and group conversation listening to your executive team to uncover bottlenecks, alignment gaps, and cultural truths not visible on dashboards.
Upstream Report
We combine analytics and human insight into one actionable upstream report-your customized blueprint for focusing & working on downstream levers of your business.
Sustainable Impact
We don’t stop at deployment. Through constant monitoring, training, and optimization, we ensure your solutions scale and sustain long-term impact.
Partner Alignment
We align with your internal champions and decision-makers to set mutual expectations, define ownership, and agree on key transformation KPIs.
Upstream Solutioning
We build together targeted solutions across people, process, and performance. Each recommendation is piloted, tested, and validated in real-time with your team.
Our Expert Team
At UpztrmLAB, our strength lies in the diversity of experience and depth of expertise our leadership brings. With over 25+ years of combined global exposure, our team consists of transformation architects, strategic advisors, technology leaders, and change enablers, each committed to driving sustainable growth for organizations of all sizes.
K Rajeev Narayan
Founder & CEO
- Co-Founder and CEO of The Leadership Elements
- A Global Coach & Leadership Facilitator
- 26 years of top leadership and global consulting work
- Led L&OD/TM, Culture for global organizations
- Led Global Consulting Assignments I APAC, Europe, USA
- Set up a HR Tech Start Up
- Regular speaker on leadership forums
- A LinkedIn Influencer
- Runs Books Events on Social Media
- An avid book lover and a reviewer on LinkedIn
- Award Winner on national and international platforms
Shobha Rao
Co-Founder & COO
- Co-Founder and COO of The Leadership Elements
- A Global Culture & OD Coach
- 24 years of top leadership and global consulting work
- Adept in driving change and expansion across industries
- Built Value Frameworks and Growth Anchors for organizations
- Led Culture & OD in start up and scale up environments
- An expert on designing career and succession framework
- Led global R&R and Org Excellence Model as part of CoE
- Regular speaker on forums
- An avid book lover
- Award Winner on national platforms.
U.P. Prem Kumar
Chief Tech Advisor
- A Tech Expert with global work across India, APAC & Africa
- 32 years of top leadership and global tech engineering work
- Built global tech solutions that has enabled scale & growth
- Industries: Healthcare, Retail, eCommerce and Manufacturing
- Worked as CTO driving Digital Transformation
- A proficient tech leader with strategy, planning, people management and process re-engineering experience
- A book lover and a story-teller with an innovative mindset
K Veerabaskar
Director Partner
- 27 years of Supply chain and logistics corporate and consulting expertise.
- Expert in providing end to end supply chain solutions addressing customers’ business challenges
- Specialised in Supply chain system design, Warehouse design & management, Inventory management, Logistics & Distribution, Optimisation modelling & analytics, Procurement process reengineering, Digitalisation, Fleet operations management
- Designed & delivered supply chain transformations in Automobile industry, life sciences, packing industry, startups in enterprise IT solutions, healthcare, Automotive fleet operations, textile industry.
Anunay Jain
Director Partner
- 20+ Years of experience in Data Analytics, AI and Product Marketing strategist in customer and marketing analytics within the fintech and retail domains.
- Experienced at converting large data into meaningful and actionable insights & drive multi-million-dollar business value.
- Helps build data driven strategies for customer experience, CRM journeys, loyalty programs, social media marketing & SEO optimization.
- Helps organizations accelerate their AI transformation and achieve sustained growth.
- Lifelong learner. Always curious. Avid reader and podcast listener.
Pankaj Saikia
Director Partner
- A Data Engineering & Analytics Consultant
- 20+ years of global experience in data eng, analytics, and consulting
- Led enterprise data initiatives across Fintech, Retail, and eCommerce
- Co-Founder of Datafarer, building data-driven solutions for global clients
- Expert in scalable, cloud-native data architectures and pipelines
- Delivered customer and marketing analytics that enabled business growth
- A curious reader and blog writer, sharing insights and reflections
